Keywords and Traffic

Keywords are words that are relevant to the topic being discussed in a blog. If for example the topic is "Barack Obama", some of the keywords would be: White House, American President, African American, John McCain, Hillary Clinton, Michelle Obama, US Senate, Democrat. Can you think of other keywords for the topic "Barack Obama"? Keywords are basically any term that can closely be associated with your topic.

Why are keywords important? Because they drive traffic. Web traffic is the amount of data sent and received by visitors to a web site. It is determined by the number of visitors and the number of pages they visit. Your guests will be your "customers"---the recipients of your "products" or "services". Just like a real business, the more customers you have, the higher the income potential is.

Referring to the previous example, if your blog is about Barack Obama, most probably Michelle Obama will be mentioned in some of your posts. When someone searches for Michelle Obama in Google, there is a chance that your blog gets into the search results. The more keywords you use in your posts, the more chances your blog gets into the search results.

Now that you have the above information, the next step would be to think of keywords for your topic. You could use some help from:

https://adwords.google.com/select/KeywordToolExternal